If the site of your law firm isn't listed at the top of Google, it's not gaining potential clients. Nowadays, people look online first for assistance with their legal issues. If they can't find your site, they'll contact another. That’s why many firms turn to a law firm SEO agency to help improve their rankings. So, why isn't your website ranking? And how do you correct it?
Let's take it apart.
You Didn't Set Up SEO Properly
SEO (Search Engine Optimization) assists Google to understand what your site is all about. If your site wasn't set correctly SEO isn't able to find or rank your website.
How to Fix It:
-
Utilize keywords that your customers might search on Google (like "divorce lawyer in Chicago").
-
Include these keywords in the page's titles as well as descriptions and headings.
-
Link between your pages to make it easier for visitors (and spiders) navigate your site.
You're Using the Wrong Keywords
Many law firms attempt to rank their firms for broad phrases like "lawyer" or "personal injury attorney." These terms are highly competitive, so it's hard to rank these terms.
How to Fix It:
-
Utilize search terms that have more particular meaning, such as "car accident lawyer in Dallas" or "estate lawyer near me."
-
You should think about the they might be asking you and create content that addresses these questions.
-
Utilize Keyword tool (like Google Keyword Planner) to search for more relevant words.
Your Website Content Is Too Short or Not Helpful
When your website's content appears weak or copied, or unclear, Google won't rank it. Customers want to know the answers. If your website doesn't provide them, they'll go elsewhere.
How to Fix It:
-
Write concise, helpful material that addresses your customer's queries.
-
Create detailed pages for each legal service you provide.
-
Make sure your blog is updated with legal advice as well as local information.
Your Site Doesn't Work Well on Phones
The majority of people visit websites using their mobiles. If your website looks unprofessional or loads slow, they'll go elsewhere, and so will Google.
How to Fix It:
-
Make sure that your website works across all devices, particularly phones.
-
Utilize a simple layout and speedy loading images.
-
Test your website with Google's mobile-friendly test.
Other Sites Aren't Linking to Yours
Google makes use of hyperlinks from other websites in order to determine whether your content is reliable. If nobody links to your website, Google won't trust it.
How to Fix It:
-
Make sure your law firm is listed on directories for lawyers like Avvo, Justia, or FindLaw.
-
Articles for different websites and request that they hyperlink back to you.
-
Help local groups or organize events and request a hyperlink to their websites.
You Didn't Set Up Google Business Profile Correctly
If your business does not appear in the map of your local area on Google Your Google Business Profile could be incomplete or not properly setup.
How to Fix It:
-
Create your profile at domain.com/business.
-
Include all the details you can including address, telephone number, hours of operation, services and even photos.
-
Request that happy customers post Google reviews and then reply to them courteously.
Your Website Has Technical Problems
Although your website's content may be excellent, technical issues can affect your ranking. Inefficient speed, broken links and mistakes can confuse search engines.
How to Fix It:
-
Utilize free tools such as Google Search Console or SEMrush to find out if there are any issues.
-
Clean up dirty pages, and make your website load faster.
-
Create your sitemap and ensure you allow crawling by search engines on your sitemap.
Final Thoughts
The process of getting your law firm's website to rank requires time and strategy. By writing content that is helpful with the correct keywords, resolving technical issues and gaining Local links you will be able to climb up the ranks of Google and attract more clients.
If you're not in a position to manage everything yourself it's possible to hire an online marketing team who knows how to help law firms increase their presence online.
Comments
0 comment